Short answer: log₁₀(1000) = 3 because 10³ = 1000. The same value in base 2 is about 9.966, and in base e about 6.908 — the logarithm changes with the base, the number does not.
Reading a logarithm
A logarithm is an exponent, so small changes in its value mean large changes in the number. pH, the Richter scale and decibels are all logarithms, which is exactly why a change of one unit in any of them is a tenfold change in the underlying quantity.
Worked example
log₂(1024) = 10 because 2¹⁰ = 1024 — the reason a kilobyte was 1024 bytes. Changing the base to e gives ln(1024) ÷ ln(2) = 6.931 ÷ 0.693 = 10, the same answer through the change-of-base form.